CASE STUDY: BAWDEE

The Challenge

• Rising competition in skincare and personal care products
• Needed to balance sales growth with sustainable ROAS
• Goal: build consistent online revenue without overspending

The Strategy

• Performance Max + Search – Captured both discovery and high-intent shoppers.
• Remarketing & Retargeting – Re-engaged past visitors and cart abandoners to boost conversions.
• Creative Testing – Highlighted unique product benefits and Australian brand positioning.
• Optimization Cycle – Continuous refinements in bids, keywords, and audiences to improve efficiency.

The Results (Over 2.5 Months)

• $26.5K in purchases generated
• 366 conversions
• $6.23K ad spend with 424% ROAS
• Stable growth in a competitive skincare niche