Needed to grow online sales volume without inflating acquisition costs
Highly competitive bedding and lifestyle market with aggressive players
Goal to establish long-term profitable growth in Google Ads
Full-Funnel Campaigns – Combined Search, Shopping, and Performance Max to capture demand at all stages.
Data-Driven Budget Allocation – Scaled spend into the highest-ROAS segments, while cutting waste in low-return campaigns.
Creative & Copy Optimization – Tested new value propositions (comfort, durability, lifestyle) to increase CTR.
Ongoing Refinement – Continuous optimization of bids, feeds, and audience targeting to maximize efficiency.
201K clicks generated
€671K in conversion value
€52.3K ad spend with 1,282% ROAS
Proven, profitable growth sustained over multiple years
Website proudly built by HandL Agency.
