CASE STUDY: WICKING VICAR

The Challenge

• Limited initial traction with paid campaigns
• High acquisition costs relative to product price points
• Need to build a profitable funnel quickly without overspending

The Strategy

• Full-Funnel Campaigns – Launched Search + Performance Max campaigns to capture both high-intent and discovery audiences.

• Targeted Scaling – Focused spend on products with strongest margins and audience response.

• Creative Testing – Iterated ad copy and visuals to highlight comfort, performance, and brand uniqueness.

• Optimization Loop – Continuous testing of bids, keywords, and audiences to lower CAC and increase ROAS.

The Results (4.5 Months)

• 1,140% ROAS achieved

• 140+ sales generated

• $1.3K ad spend driving strong returns

• 8.79% conversion rate across campaigns