Low Return on Ad Spend (ROAS): Galrie.com was struggling with a ROAS of just 0.8x, making their paid advertising efforts unprofitable.
Poor Website UX: The shopping experience was unintuitive, leading to high bounce rates and low conversion rates.
Merchant Centre Suspension: Their Google Merchant Centre account had been suspended, halting Shopping campaigns completely.
Unoptimised Product Feed: Product data was disorganised and lacked the structure needed for successful performance marketing.
eCommerce U Optimisation
We improved the overall user experience on-site, simplifying navigation, reducing load times, and ensuring a smoother purchase flow.
Google Merchant Centre Reinstatement
We identified and resolved the policy violations that led to the suspension. This allowed Shopping Ads to run again, targeting high-intent customers.
Product Feed Optimisation
We restructured the product feed—cleaning up titles, descriptions, and attributes—to ensure alignment with search intent and Google’s best practices.
Performance-Driven Ad Campaigns
Once the feed and Merchant Centre were in top shape, we launched data-backed Google Ads campaigns, focusing on high-ROAS audiences and product categories.
✅ ROAS increased from 0.8x to 2.1x within just 3 months
✅ Improved website user experience, leading to higher conversion rates
✅ Merchant Centre suspension resolved and campaigns reinstated
✅ Fully optimised product feed fueling more effective ad delivery
Website proudly built by HandL Agency.
