🔻 No Conversion Tracking: Campaigns were running blind with no data on what was actually driving results.
🔻 No Defined Funnel: There was no clear journey guiding users from ad click to meaningful actions like demo requests.
🔻 Cold Start on Google Ads: No prior campaign history meant we had to build everything from scratch.
Conversion Funnel & Tracking Setup
We implemented complete tracking with GA4 and GTM, defining micro and macro conversions to monitor performance.
B2B Audience Targeting
Built precise audience segments focusing on agricultural decision-makers and field trial managers using custom intent and affinity signals.
Smart Campaign Buildout
Launched targeted Search and Performance Max campaigns, structured to test messaging, optimize budget allocation, and prioritize lead actions.
Landing Page Enhancements
Focused on improving clarity, speed, and calls-to-action on key pages to better support ad traffic and increase demo interest.
✅ Full-funnel tracking enabled smarter optimisation
✅ Effective campaigns launched from a cold start
✅ Targeted B2B audiences driving qualified traffic
✅ Increased demo engagement and lead quality
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