SIMtlv.co.il, a provider of international SIM cards and mobile solutions, came to us in January with a solid product—but underutilized ad performance. They needed a structured Google Ads strategy that could scale sustainably without sacrificing return on investment.
Full-Funnel Campaign Structure
We built a robust Google Ads strategy from the ground up, combining Search, Performance Max, and Shopping campaigns. Each campaign was tailored to capture users at different stages of the buyer journey—from those actively searching to those exploring and comparing options.
Smart Budget Scaling
As performance data came in, we began scaling the budget strategically. Instead of increasing spend blindly, we prioritized what was working—feeding more budget into top-performing segments while maintaining a healthy cost per conversion.
Ongoing Optimization
We continuously optimized creatives, product feeds, audience segments, and bidding strategies to keep ROAS strong even as traffic volumes and spend increased. Regular testing and learning allowed us to stay agile and make data-backed decisions.
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