Undarmaa.com, a DTC brand specializing in wellness and comfort wear, had solid market potential but lacked the technical foundation for high-performing Google Ads campaigns. Key issues included:
Under-optimized Google Merchant Center feed
No GA4 conversion tracking in place
Limited campaign structure with no remarketing strategy
The goal was clear: improve tracking accuracy, fix the product feed, and unlock better campaign performance.
Merchant Center Optimization
We audited and restructured the product feed—enhancing titles, categories, attributes, and fixing disapprovals to ensure maximum visibility in Shopping Ads.
GA4 Conversion Tracking Setup
Installed and configured GA4 via Google Tag Manager, defining key conversion actions like purchases and cart events for precise campaign performance measurement.
Launch of Shopping & Performance Max Campaigns
We built a new campaign architecture focused on high-intent product queries and layered it with Performance Max for broader reach. Remarketing audiences were added to re-engage site visitors and recover abandoned carts.
✅ ROAS increased from 2.1 to 2.9, delivering stronger profitability
✅ Accurate GA4 tracking enabled smarter budget decisions
✅ Optimized Merchant Center feed boosted Shopping Ad reach
✅ Performance Max & remarketing campaigns drove incremental sales
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