WhyNotNatural.com, a U.S.-based wellness brand specializing in clean, natural supplements, was competing in one of the most saturated verticals in eCommerce. Despite strong brand values and quality products, they faced two key challenges:
Rising acquisition costs in a hyper-competitive ad space
Stagnant campaign performance with limited remarketing efforts
They needed a performance marketing strategy that could lower costs and unlock new revenue growth.
Remarketing Campaign Launch
We created custom remarketing campaigns targeting past visitors and cart abandoners with tailored messaging—re-engaging warm audiences who were close to converting.
Campaign Optimization & Segmentation
We refined existing campaigns by segmenting based on high-performing product categories and keywords, ensuring the budget was allocated efficiently toward what works best.
Ad Copy & Creative Refresh
We tested new ad copy angles highlighting product benefits, clean ingredient transparency, and U.S.-based shipping—designed to appeal to health-conscious American shoppers.
Conversion-Focused Adjustments
Landing page recommendations and adjustments to bidding strategies helped reduce friction in the purchase journey and drive more efficient conversions.
✅ Net revenue increased by 20%
✅ Cost per conversion decreased by 15%
✅ ROAS reached 3.2, even in a highly competitive niche
✅ Remarketing campaigns brought back high-intent users and improved overall conversion rates
Website proudly built by HandL Agency.
